HOME DECOR | NILGIRIS | MARCH 2019
Collaborated with the multidisciplinary artist collective, Dabaki for a project involving a journey to the Nilgiris, which would be the inspiration to create a wide range of home decor products such as table covers, place mats, cushion covers and lamp shades that are inspired by the flora and fauna of the region. We also created wooden hand bags in collaboration with the Toda Artisans.
BANARAS WEAVE | VARANASI | 2017-NOW
What draws Ekaya, an inherently traditional sari brand, to Archana Rao's summer-friendly western ensembles? Ekaya associates itself closely with the identity of Benaras through its age-old craft of weaving rich saris that are likely candidates for heirlooms. Archana Rao's label 'Frou Frou' is an instant indication of the creator's love for pastels and feminine florals. Nostalgia is what brings the two brands together to create a special collection of saris inspired by the '70s style. "It is a very enriching and exciting partnership for us," says Palak Shah of Ekaya.
MOVIE STYLING | HYDERABAD | 2017-18
National Award Winning period drama Mahanti was the brand’s first foray into costume designing for movies. Apart from creating hundreds of costumes for the film, Archana designed looks for lead actor Dulquer Salman, who portrayed Gemini Ganeshan in this biopic based on the life of legendary actress Savitri. Also designed looks for Samantha Prabhu & Vijay Devarakonda, featured as journalists in the 80’s penning Savitri’s story.
ALIKA PROJECT | 2017
Archana Rao collaborated with JJ Vallaya to create one impeccable ensemble for The Alika Project, celebrating 25 years of JJ Vallaya's remarkable contribution to the fashion industry.
AD STYLING | MUMBAI | OCTOBER 2019
PUMA's PROPAH LADY
Sport Brand Puma’s new campaign Propah Lady counters the conventional idea of what makes women ‘proper’ and redefines it. It celebrates the shift from women being told what to do, to them writing their own rules. This inclusive campaign for the first time brings together Indian Olympic boxer MC Mary Kom; international athlete Dutee Chand, Bollywood actress Sara Ali Khan and transgender model Anjali Lama. Archana Rao designed the look for Anjali Lama for this campaign.
PACKAGING | HYDERABAD
Archana Rao has designed tha packaging for One Roze, a luxury florist in Hyderabad. The brand is now developing a range of products like t-shirts, scarves, stationary, night masks and pillowcases that would be retailed at One Roze.