About the Founder

Archana Rao is a National Award winning fashion designer based in Hyderabad. She takes inspiration from effortless multicultural traditions and all things vintage. After graduating from NIFT, she pursued an AAS degree from Parsons school of Design, New York. She launched her label in the year 2011 and debuted in India with Lakme Fashion Week under the gen-next category. 

Over the past years, Archana Rao has carved a niche for herself among the fashion romantics with her brand’s aesthetic which is balanced between structure & feminine sophistication, featuring intricate embroideries and trimmings on a myriad of surface techniques.

Mission & Vision

The brand’s aesthetic is balanced between structure & feminine sophistication. There is a subtle hint of romance in the usage of fabrics: a dreamy quality, and gossamer weaves. Featuring intricate embroideries and trimmings on a myriad of surface techniques. There is a sense of nostalgia, a free spirited mood that weaves together a classic sensibility through impeccable tailoring.

Awards & Achievements

A Journey of a Thousand Miles

In year 2013 Archana Rao won the 'Vogue India Fashion Fund' with cash grant of and mentor ship from Vogue India

Debuted at Amazon India Fashion Week in year 2014

Inaugurated her flagship store in Hyderabad in 2015

Debuted at Capsule, New York in 2016

One of the finalists of 2018 Vogue Talents X FAD International, an initiative by Vogue Italia, held in Mumbai

Won National Award, costumes for period drama, Mahanati in 2019

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From across the World

On the Runway

Archana has been lighting up ramps all over the world. Be it Lakme Fashion Weeks, or Vogue.