Puma's Propah Lady

Sport Brand Puma’s new campaign Propah Lady counters the conventional idea of what makes women ‘proper’ and redefines it. It celebrates the shift from women being told what to do, to them writing their own rules. This inclusive campaign for the first time brings together Indian Olympic boxer MC Mary Kom; international athlete Dutee Chand, Bollywood actress Sara Ali Khan and transgender model Anjali Lama. Archana Rao designed the look for Anjali Lama for this campaign.

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Watch the trailer of the campaign here.

WHAT

Ad Styling

WHERE

Mumbai

WHEN

Oct 2019